The Nike Swoosh. The Golden Arches. The Instagram camera. If you stop and think about it, you’d probably find that many of the big name brands you see, or interact...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Don’t Just Write Monthly Posts. Write a Book.
If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone who can talk deeply enough about a topic to...
Build Your Brand Anthem from Story
When you think of the American National Anthem, what comes to mind? Is it the melody? Or the first lines that many of us sang in grade school, or before a baseball game...
Why Your Brand’s Location Still Matters
More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are...
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The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to make it practical and clear in your specific...
2 Weeks to Turn Brand Values into Accountabilities
Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I told you there’s a clear, everyday process you...
The Costs of Greatness
Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost inhumane level of commitment to values in...
Discover Your Brand’s “Why” in 1 Hour
Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you buy and what you sell. Do your hires...
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as a “person.” And this may be a helpful model....
Find Yourself: 2.5 Steps to Quick Brand Wins
Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by what you actually do. Here's a way to do that...
Meet our New Chief Creative Officer: Sam
Let’s all be honest with ourselves for a second. We’ve all seen our fair share of Hallmark movies. That’s nothing to be ashamed of and it’s actually a good thing...
How The Right Constraints Give Direction and Bring Freedom to a Brand
A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within certain environments. Oceans, rivers,...
A Website to Make Your Real Estate Brand Stand Out
At Resound, we try not to let our client blend in. At least, not in an area where they should be standing out. That’s because brands that have something special tend to...