As we all know, there’s more than one way to get your firm’s brand out into the world. Traditional content strategy with a website, ad campaigns, articles, social...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Capture Your Brand Anthem with Video
“Do you have videos? Videos are the best! Oh you’ve got to have videos,” … said every SEO and marketing guy ever. For the most part, and in a world that’s increasingly...
Pros and Cons of the Letterless Brand Mark
The Nike Swoosh. The Golden Arches. The Instagram camera. If you stop and think about it, you’d probably find that many of the big name brands you see, or interact...
Don’t Just Write Monthly Posts. Write a Book.
If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone who can talk deeply enough about a topic to...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
Resound Newsletter
Get industry-leading branding and marketing insights delivered to you monthly.
4 Ways to Build Your Brand From the Inside Out
Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words. To put it another way, your brand’s values...
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is at the exact place to brand, and not every...
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to make it practical and clear in your specific...
2 Weeks to Turn Brand Values into Accountabilities
Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I told you there’s a clear, everyday process you...
The Costs of Greatness
Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost inhumane level of commitment to values in...
Discover Your Brand’s “Why” in 1 Hour
Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you buy and what you sell. Do your hires...
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as a “person.” And this may be a helpful model....
Find Yourself: 2.5 Steps to Quick Brand Wins
Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by what you actually do. Here's a way to do that...
Meet our New Chief Creative Officer: Sam
Let’s all be honest with ourselves for a second. We’ve all seen our fair share of Hallmark movies. That’s nothing to be ashamed of and it’s actually a good thing...