Accounting firm rebrands hardly ever happen in perfect conditions. But it's those challenges that grow us into leaders who can push through and win. For example, in my...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Why Strong Relationships Mean Great Business for Professional Service Brands
When someone is only after the sale, you can usually tell. But if someone you do business with slows down and takes the time to build a relationship, that’s saying...
Write a Book Using Your Content Strategy, Part II
If you know so much about it, why don’t you write a book? Imagine being able to say: “Yeah, I did that... and here it is.” Mic drop. Here, in part II of taking your...
Write a Book Using Your Content Strategy, Part I
As we all know, there’s more than one way to get your firm’s brand out into the world. Traditional content strategy with a website, ad campaigns, articles, social...
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Trust or Conversion? How Content Marketing Builds both Brand and Sales
Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone...
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or...
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we've worked with some pretty tough, focused...
2 Stages of Development in B2B Brands
It’s tough for some companies to invest resources in building a great brand when they can instead spend money on making the next sale. And yet, if you ignore why you...
7 Attitudes and Actions that Make You Grow in Tough Times
On March 24th, I attended Navigating Business During a Financial Crisis put on by Scott McIntosh, an experienced businessman, with Ben Bottner and Jon Deiter to discuss...
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice idea. You own them when they work. So let's...
A Basic Guide To Using Zoom for Remote Meetings
Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One big challenge to remote work is the loss of...
Conference Call Bingo (downloadable sheets)
Download the PDF here and share with your friends: So it's you're working from home. How hard can it be? You got...
4 Ways to Build Your Brand From the Inside Out
Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words. To put it another way, your brand’s values...