In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
B2B Brand Merger: Lead Your Firm through the M&A Process
Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed decisions lead to a lack of coordination in the...
What You Need to Know to Write a Persona for Professional Recruiting
Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint, the same principle applies. It's a question...
What Every Accounting Firm Should Know About Branding
Accounting firm rebrands hardly ever happen in perfect conditions. But it's those challenges that grow us into leaders who can push through and win. For example, in my...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
Resound Newsletter
Get industry-leading branding and marketing insights delivered to you monthly.
3 Things Creatives Taught Me About Coaching Smart People
We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more effective and useful if we learn how to manage...
Overcoming 3 Unique Challenges to Marketing a B2B Brand
If you’ve got a B2B brand - selling your products and services to other businesses - then you know that there are some very unique challenges to marketing your...
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that reflects our values. So let's talk about that...
4 Occasions Your Brand Story will Make You Stand Out
Your brand story touches off a story in the mind of your audience that involves them and sets you apart as the only one they'll trust to solve their problem. But if...
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction -- like there's a spine of steel going through your company....
2 Common Brand Values Missteps That Keep Companies From Creating Authentic and Interesting Brands
Authentic brand values are one of the most critical parts of your brand strategy. Most companies have some version of them posterized on a wall in their often - often...
Develop Your B2B Brand Personality Traits in 5 Days
Differentiating yourself in the market is a process, much like a high school grad going to college to find himself. Luckily, you're a business, not an Adventure...
Brand Personality: 4 Pitfalls to Avoid and Make You Look Genius
Great branding impacts your entire brand presence, including everything you say and do. Your brand's personality is an important — and very visible — part of your that...
Trust or Conversion? How Content Marketing Builds both Brand and Sales
Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone...