Design

What Goodreads’ New Logo Teaches Professional Services Marketers About Brand Experience

by Mike Jones | Oct 8, 2025

Goodreads unveiled their new logo this summer. They’d used the same symbol for 20 years (two years before the iPhone was...

by Chris Stadler | Mar 20, 2020

Download the PDF here and share with your friends: So it's you're...

by Chris Stadler | Nov 7, 2019

At Resound, we try not to let our client blend in. At least, not in an area where they should be standing out. That’s...

by Aaron Grosch | Aug 27, 2019

Connie Chandler, owner and principal at IR Strategies, and distinguished Investor Relations Strategist with over 20 years...

by Moriah Sawtelle | Dec 19, 2018

Well organized websites feel like your hometown: you generally know where you are in relation to what is around you. You...

by Moriah Sawtelle | Oct 25, 2018

Think about a product or service that has made an impression in your life. Maybe it’s an app or web service, or maybe it’s...

by Moriah Sawtelle | Sep 11, 2018

Many companies mistake a slick, clean website for an effective website. In a culture that values outward appearance and...

by Mike Jones | Jun 1, 2017

Think about the McDonald’s logo right now. What color is that M? Yup, it’s yellow. Or, gold, if you prefer. (Ya...

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