I recently had a conversation with our creative team about AI content generation that made me think about what we risk losing in B2B marketing. While AI offers powerful...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Why I Am Never Going to HubSpot INBOUND Again
After returning from Boston where I attended HubSpot INBOUND 24, I've made a decision: I won't be going back. While the production value impressed me, the experience...
HubSpot INBOUND 24: Top Sessions, AI Insights, and ROI Tips for B2B Marketers
I walked into Boston's convention center for HubSpot INBOUND 24 with 12,000 other marketers last month, and I couldn't help but admire what HubSpot has built. Their...
Inside Out Marketing Aligns What You Say with Who You Are
It's easy to lose track of who you are in the maelstrom of life. We spend so much time reacting to things good and bad that we feel more like animals driven by instinct...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
Resound Newsletter
Get industry-leading branding and marketing insights delivered to you monthly.
The Key to a Smooth Branding Experience
You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re...
The Simplest B2B Funnel Strategy to Get Started
In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are different from B2C funnels in that we're not...
Can Authentic Brands Be Canceled?
Last month, I wrote about how authentic brands that last and endure build a loyal community. This month, I’m tackling a logical, highly relevant follow-up question....
Don’t Improve Your Marketing Processes (Let Your Team Do It)
With the right marketing team, and clear process improvement objectives, you can change the entire culture of your organization and get a ton done…if you know how to...
To Build an Enduring B2B Brand, Start Small
A strong, healthy B2B brand builds a community. If a B2B brand is serving customers well and consistently, and guiding its employees with a strong vision, then its...
Reach Your Brand’s Audience. Use Story.
How do you truly connect with your brand's audience? Through story. Great stories stick with us...and the reason why is no great mystery. They resonate. From Star Wars...
Keep Your Team Focused with KPIs
https://youtu.be/mx1wEPkoeTA It sucks to have to manage your team closely, especially when most good people want to grow. So how do you let them know why they’re here,...
How to Tell a Remarkable Brand Story
This is it, remarka-fans. How to tell a remarkable brand story This month, I’m cutting right to brand story—the heart of a brand’s posture toward the world and its...
Simplify Marketing Management
Marketing is simple, but it can feel complicated with all the BS you have to cut through. Let me simplify the checklist for a coherent strategy. Because if you...