Which came first? The product or the organization? While in many cases, the product stands tall—the splash it made, the awareness it sparked, and the customer loyalty...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Omissions in Your Writing Process that Cripple Your Leadership
Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of expertise. But building that leadership through...
Turn Your Single Product Brand into an Authentic Corporate Identity
Is your brand imprisoned by a single product? Don’t worry…we know someone on the inside who can help you escape. Some guy with an insane plan and a blueprint of the...
The Key to a Smooth Branding Experience
You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re...
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Become a More Valuable Version of Yourself Through Authentic Branding
Accidental, arbitrary, superficial and non-branding. These are a few common approaches to branding. Since they’re all covered in our forthcoming book we’ll only cover...
Don’t Settle for Bland Branding – Take A Step Toward Authenticity
Taking on the idea that branding is unimportant can result in a type of branding we call non-branding. Non-branding — choosing to be a bland brand — doesn’t just hurt...
Why Branding Matters
When it comes to developing a brand, many companies will settle for a logo and name that seems unique. They believe that if their logo and name are clever enough, they...
For Brands, Love is the Bottom Line
Seems like everyone these days is a copycat. Brands who used to mean something are now trying to predict where culture is going so they can run to the front and pretend...
3 Ways Love for Employees Builds Your Brand
It's sometimes tempting to think that you can buy your way to creating a great brand. But there's a limit. Sure you can hire a branding agency like Resound to help you...
Love, Service and Creativity — Not a Logo — Make a Brand
It can be hard to feel remarkable. But if you believe you have a purpose and are able to complete that purpose, your life takes on new energy. Imagine if your whole...
Resound wins Small Business of the Year Award
Tempe Honors Resound for Excellence, Local Investment The Tempe Chamber of Commerce honored Resound last month, naming Resound the Small Business of the Year! What an...
3 Approaches to Defining Your Brand Personality
Personality is such a vague thing to define. Building your brand personality traits can seem confusing, and most people don’t really know where to start. But if you...
Get a Head Start on Your Mood Board with Pinterest
So you’re either a small company, a small department or for some other reason can’t commit to a rebrand. Here’s a little something to help you get from where you are to...