Let’s play Mad Libs! Exhibiting at trade shows is __(adjective)___. Whatever word popped into your head was likely rooted in an emotion.
Maybe it was positive, maybe it was negative. Either way, you probably have a strong opinion when it comes to exhibiting at trade shows.
If you’ve had great success on the trade show floor, you probably attribute it to your awesome booth design, creative giveaways, and killer product. If you loathe the trade show circuit, you probably hate the logistics involved in getting that amazing booth up and running, or maybe you just don’t believe the ROI is there (but you feel compelled to keep showing up).
Believe me, I can personally relate to both reactions. It’s not easy to put a great trade show experience . . .Read more