Advertising

So much goes into marketing—even more than most people realize. This is especially true when it comes to advertisements. You have to understand perception, the way people will view your ad, and know the different techniques to draw your viewer’s eyes to where you want them to go.

Filmmaking is a unique skill set that can be easily overlooked.

I’m sure you’ve heard about all the different commercials in the super bowl this year (if not, go here for our roundup). Some of them were really good! But instead of rating them in terms of “funny” or “morbidly depressing”, what if we dig a bit deeper?

What if we take a filmmaker’s perspective on these commercials?

Resound will call on our resident film expert, Garrett H. McConchie, to give us a filmmaker’s view.