Merry Christmas from all of us at Resound Creative! We’ve put together something especially for you.

So, the main guy…with twinkly eyes, merry dimples, rosy cheeks, and a cherry nose. Yup, we’re talking about Santa. The big kahuna himself. Have you ever wondered how to capture him as he jingles his way down the chimney? Well, you’re not alone. Not even close.

So kick back with a big mug of hot chocolate and enjoy these genius (if we do say so ourselves) plans for capturing Santa.

Download Ye Olde Guide for Capturing Santa Claus

And Happy Holidays!

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We have some pretty cool clients. Over the last 6 years we’ve gotten to work with fantastic and creative people, helping them to realize their own remarkability. But we’ve never had a client quite like this.

We are so stoked to announce that we are partnering with AFC* to design and market their product Invisity. After decades of research, they’ve been able to produce an invisibility serum in aerosol form. This is the ultimate urban camouflage. We can’t share the “how” details (for security reasons), but Invisity is a chemical that reacts to the moisture in skin, muscle, etc. to refract light and completely camouflage its host. Needless to say, it will probably be the easiest marketing job we’ve ever been . . .

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The creative process is difficult.  It just is.

Since art is an outward expression of inner belief and experience, some people will love your creative style, and some will hate it.  There will always be critics.  There will always be someone to tell you what you could’ve done better.

There are many different ways to deal with this pressure, and we want to focus in on two of them (and how to use them in your creative process).

Some people respond to this criticism by judging their own creative thoughts before someone else does. They constantly evaluate and second guess their creative impulses to an extreme, which impedes their ability to get anything done.

Other people respond by simply ignoring the criticism and allowing . . .

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Doing improv a few days out of the week is a huge part of our weekly shenanigans. In improv, there are a lot of different games to play, but the one we usually end up going with is “Name Ten Things.”

In name ten things, and improv in general, it is important to know that there are no wrong answers—ever. In fact, the more absurd the answer, the better it is. 

You’re probably asking yourself the questions, “Isn’t improv just a bunch of goofing around?” Or, “How could this possibly be productive?”

Truth is, improv can be very productive, and despite its comedic nature, it can be, and should be, taken seriously! This is the reason that we do it. Our job is . . .

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“If people never did silly things, nothing intelligent would ever get done.”
– Ludwig Wittgenstein, Austrian philosopher

My improv experience

About 10 years ago I attended an improv workshop with my local troupe at the IO Chicagoand I came back a changed man.

I had already been performing improv for a couple of years, but this introduction to Chicago (the mecca of improv) was truly inspiring. After spending only a few days surrounded bytalented performers and receiving great coaching from fantastic directors, I started to understand who I was as a person. My improv experience on this trip unlocked me in a way that nothing else had. As a result, I fell in love with this art form, and I’ve been hooked ever since.

Why is improv awesome?

Improv is the art . . .

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“Hi, my name is Mike Jones and I’m a perfectionist.”

If there was a Perfectionists Anonymous I’d be a shoe-in. I certainly have all the symptoms of this insidious disease—mind-numbing self-awareness, endless iterating, constant second-guessing, agonizing frustrations with the slightest mis-steps, and of course the blasting critiques of everyone else’s work. Yup. I’m a perfectionist.

But I’m recovering. It has been a long, slow climb out of the depths of my P-ism but over the years I’ve become much less consumed with “getting it just right.” Some of it’s due to pure pragmatism—clients won’t wait forever for me to deliver the work. And some of it’s due to patient encouragement from friends—here’s looking at you, David. And some it is due to the . . .

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Read books. Lots of them.
Watch documentaries.
Play video games.
Mess with new apps.
Read blogs.
Check out Dribbble and Pinterest posts.
Go to an art museum.
Go to an art gallery or artwalk.
Make new friends.
Visit new places.
Get outside your comfort zone.
Document everything.

That’s just a few of my favorite ways to stay inspired.

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