That’s just a few of my favorite ways to stay inspired.
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I've written extensively about AI in marketing, from questioning when professional services firms should trust AI content to outlining the Ten AI Use Commandments for Marketers. The response to these articles has been encouraging, with many of you reaching out to...
A few months back, I wrote about why AI won't save your B2B marketing. The post sparked a few conversations with some of my professional services marketer friends about how to use AI in content marketing without compromising your brand. These discussions led me to...
A few weeks ago, I wrote about why I won't return to HubSpot's INBOUND conference. That article sparked an interesting conversation with Doug Hastings, a former attorney who spent three decades practicing law in both the U.S. and Europe before launching a firm that...
I recently had a conversation with our creative team about AI content generation that made me think about what we risk losing in B2B marketing. While AI offers powerful capabilities, it threatens to strip away the very things that make our brands remarkable:...
After returning from Boston where I attended HubSpot INBOUND 24, I've made a decision: I won't be going back. While the production value impressed me, the experience fell short of what professional services marketers need to drive real business growth. Compliments for...
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