Instagram Launches Video Creation Service: Facebook vs. Twitter, Round #333

by Jul 23, 2013Tools & Resources

Instagram Launches Video Creation Service: Facebook vs. Twitter, Round #333

by | Jul 23, 2013

image

Recently Instagram launched a video creation service. I’ve checked it out a bit over the past few weeks and it looks like it will be a great new feature for all the Instagrammers (like me).

But it does sound awfully similar to Twitter’s recently-popular Vine app.

And I’m hearing the internet chatter begin to rise: Vine is about to get their butt kicked:

  • Instagram’s video service gives you 15 seconds of video for each post, while Vine is limited to 7 seconds
  • You get a baker’s dozen filters to make your videos all hipsterriffic—just like your Instagram photos.
  • And they added a nifty video-stabilization feature called Cinema—a feature Vine users have been asking to have for a while.
  • And let’s not forget that Instagram has a MASSIVE user base, with many of them extremely active.

So yeah, I’d agree: unless Vine has a big return shot all ready to go in their back pocket, they’re about to get relegated to the pile of “we did it first but not best” apps.

But I see an even bigger plot line here: Facebook is serious about mobile content creation (and sharing, of course).

Besides the new Instagram video announcement, there’s been some additional signs I’ve noticed recently:

  • My wife noticed this week a new layout for Facebook on her iPhone—likely a test since I haven’t seen it show up on my phone.  It’s nothing revolutionary—just moving some of the primary navigation around (and likely a response to the iOS7 announcement made earlier this month)—but it does reveal their added commitment to mobile.
  • Adding hashtags to posts. A total rip from Twitter but yet another nod toward content creation and curation in a mobile world.
  • And now the addition of video creation for Instagram—as blatant an attack on Twitter’s mobile video service (Vine) as there could be.

And this means beating Twitter every chance they can.

There isn’t really another significant player in social content creation to compete against Facebook. Google+ might be there in a couple years but for the near future it’s all Facebook and Twitter. I expect to see even more big punches swinging from both sides in the ensuing months.

What does this mean for businesses and organizations?

The tools for your customers and fans to create content about your brand and only going to get better and more prolific. This means creating strategies for getting them involved in creating brand content. You can no longer own your message from the top down.

Brands, left and right, are seeing that the pyramid of communication and brand ownership has been flipped on it’s tiny point. Customers and fans and even detractors are just as loud and able to create content around your brand as your marketing coordinators, brand evangelists, and customer service reps.

So get them involved. Create strategies that delight your customers with their involvement. They’ll love you for it.

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

Why Your Brand’s Location Still Matters

More than ever, everyone works, meets, and shops online.  It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are now almost completely remote.  But regardless of that steadily encroaching fact, your brand’s...

How to Revive Your Company’s Strategy Culture

Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip on strategy. Let’s talk about how to get back on the path of success by reviving your culture of strategy. Keeping to a strategy takes nerve. It...

Ins and Outs of Branding Your Organization

Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question.  What do slick, wildly successful brands like Salesforce, Nike, and Apple have in common with England’s historic royal families? Aside from hype, hefty name...

Product Branding Versus Organization Branding

Which came first? The product or the organization?  While in many cases, the product stands tall—the splash it made, the awareness it sparked, and the customer loyalty it built. But even in those instances, you can make a good case for the organization. If we extend...

Omissions in Your Writing Process that Cripple Your Leadership

Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of expertise. But building that leadership through great copy requires a process; a good one at that. Finding good writers is hard enough, but a process...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.