Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed...
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What You Need to Know to Write a Persona for Professional Recruiting
Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint,...
#OurMarkPHX | 5 Critical Business Lessons Learned from 2017
The lifeblood of nearly every startup is the coffee shop. I’m sitting in one right now, in fact, watching a sea of...
Designer Hack
We really wanted to produce something fun for all our remarkable designer friends at Phoenix Design Week 2013. After a few...
Yahoo’s 30 Days of Change Logo Release: A Lesson in Desperation
I think we can all agree: Yahoo is desperate. And their new logo release promotion proves it. I’ll get to why I think...