Designer Hack

We really wanted to produce something fun for all our remarkable designer friends at Phoenix Design Week 2013. After a few games of hacky sack, an afternoon of shooting, and much editing love from our best bud and office-mate, Sam Pagel, the Designer Hack video was born. Enjoy!

For the full experience, check out the web page we set up for all the attendees of the conference. We also gave out free hacky sacks to go with the video.

hackyswag.resoundcreative.com

We have to admit—we’re a wee bit proud of how the custom hacky sacks turned out:

(Source: https://www.youtube.com/)

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Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of tone.

Compare:

        I appreciate you taking the time to meet with me.

vs.

        Thank you so much for your willingness to meet with me.

vs.

  It was great to meet you – hope to see you soon!

What’s the difference?

Tone.

Compare:

       I am opposed to injustice and sincerely committed to fighting against it through my daily work.

vs.

        I hate injustice. I fight it every day. That’s my job.

What’s the difference?

Tone.

If voice is the attitude an author has towards the . . .

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