Listing a set of values is pretty easy. But if you don’t allow yourself and your staff the time and energy to build your values into a culture, the values will never have the power to build your brand. Let’s talk about values and how to get past those roadblocks so your brand can benefit Read More
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Meet Our New Web Designer: Moriah
Moriah wandered her way down to Arizona from Connecticut two years ago to study design and development at Arizona State University. She tried to escape a few times, but the pavement melted her shoes and she ended up stuck here. It’s ok though, because Resound is kind of a perfect fit for her, and we Read More
Saturating Your Organizational Culture with Values
Who determines values in your organization? Is it your CEO? Your board? Your marketing director? If you work for one of the few companies that receive input on corporate values from the leadership team…count yourself lucky. In my experience, anything related to differentiation and messaging tends to be relegated to the marketing team – values Read More
Meet Our New Project Manager: Chris Stadler
You might recognize Chris’s name from the rad new podcast that launched this year: AZ Brandcast. Mike Jones (our Managing Partner) and Chris are a kickass team on the air, so it can’t hurt to bring that smooth chemistry to the business, right? We say absolutely. Chris brings more to Resound than a wicked podcast Read More
Leadership Lessons from a 9-Year-Old Shoplifter
I’ll be honest, I was pretty shocked and disheartened when I found stolen merchandise in my 9-year-old son’s room. On one hand, I was slightly amused that his sticky fingers latched onto two travel-sized hand sanitizers from Bath & Body Works. At least the kid appreciates cleanliness. On the other hand, I was disappointed that Read More
