Differentiating yourself in the market is a process, much like a high school grad going to college to find himself....
Branding
Brand Personality: 4 Pitfalls to Avoid and Make You Look Genius
Great branding impacts your entire brand presence, including everything you say and do. Your brand's personality is an...
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound,...
2 Stages of Development in B2B Brands
It’s tough for some companies to invest resources in building a great brand when they can instead spend money on making the...
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice...
4 Ways to Build Your Brand From the Inside Out
Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words....
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is...
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to...