Branding

4 Causes of Accidental Branding (Part 1)

by Mike Jones | Jan 27, 2021

We talk a lot about how the world needs brands as they are at Resound. Meaning - a company should be itself - have its own...

by Chris Stadler | Dec 16, 2020

The abundance of interesting articles makes it tough to cut through the clutter and get your message into the hearts and...

by Mike Jones | Nov 18, 2020

Decision modes affect communication. The method and mood people bring into decision making affect their reasons for buying...

by Chris Stadler | Oct 28, 2020

Comparisons help contrast two things, bringing out differences and showing how each is special. Why does this matter for...

by Mike Jones | Oct 15, 2020

Competition. What comes to mind? An epic struggle between two teams on a sports field? Candidates vying for an open...

by Mike Jones | Sep 16, 2020

If you’ve got a B2B brand - selling your products and services to other businesses - then you know that there are some very...

by Chris Stadler | Aug 26, 2020

Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that...

by Mike Jones | Aug 19, 2020

Your brand story touches off a story in the mind of your audience that involves them and sets you apart as the only one...

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