One of the most prevalent problems we see companies face today is the lack of competitive differentiation. If you were to do a quick Google search of liberal arts colleges, banks, or CPAs you’ll see a thousand websites that all say the same things, feel the same way, and send the same messages. Very few Read More
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3 Steps to Building Your Brand
1. Find Your Frequency: Who Are You? You’d be surprised at how many people hear the word “branding” and think, “Oh! Logos and colors.” You might have even thought that when you opened this post. If that was you, no worries. But be prepared, ‘cause we’re about to drop some knowlege. Here’s the reality: Great Read More
Amplify Your Brand
Has someone ever bought you a brand new appliance? Remember that time when some shiny new toy was promised to make your life easier, faster, better, and longer? How many times have you caught yourself leaving the magic machine on the counter and using the same old method you’ve always used? Change is tough, isn’t Read More
Find Your Frequency
Is there an identity crisis in your company? If we were to ask most business owners this question, they would look at us like we’re crazy. A company is an institution, right? It’s inanimate – it doesn’t have an identity? It doesn’t have a personality…right? Well, if you’re in that boat, we get it. By Read More
Grow Your Orchard: Resonate With Your Audience
Let’s think of the marketing process like a tree. When you think of a tree, you probably think of green leaves and maybe some fruit. But do you realize that this is only a very small part of the mass of a tree? Much of the tree is in the trunk that holds it up, Read More
Find Your Foundation: Amplify Your Brand
“Let’s go grab dinner!” “Yeah!” “Awesome!” “Sure!” “Where do you guys want to go?” “I’m thinking Italian.” “NOOOOO…not Italian! How about Mexican?” “I had that for lunch.” Has anyone else been a part of this group? The kind of group cannot come to a consensus to save their lives because there’s no foundation? Read More
Not Another Blind Date: Finding Your Frequency
“Who am I?” “Why am I here?” We know … so melodramatic. But, seriously. Do you know the answers? What do you say when someone asks you, “What’s your company like?” or even, “What does your company do?” Is your answer true to your company culture and purpose? Can you answer in 30 words or Read More
Personality is Everything!
Imagine your best friend. Think about some of their qualities and what attracts you to that person. It wouldn’t really be a shot in the dark to assume that you and that person share some of those same qualities. It’s what forms the friendship; it’s the glue that holds you together. Now imagine someone that Read More
Celebrations and Business
Happy Holidays from Resound! We hope your celebrations are joyful and delicious. It’s interesting how different companies approach the holidays. Some have decked the entire office with holly (fa la la la la), put Christmas candy in little dishes, hung all the Christmas cards in front of the reception desk, and planned festive holiday blowout. Read More
Creative Sessions: Branding Brainstorm
Have you ever seen a movie and just thought, “Man, I wish I could’ve been in the room when they came up with this stuff!” The creative process is so much fun to watch (and participate in). Today, we thought we’d give you a “look behind our creative curtain.” It all started with three staff Read More
