Inspired by Andrew Kim’s Microsoft redesign, designer Aziz Firat has redesigned the Samsung logo and brand identity (as a...
Mike Jones
New Jobs at Resound: Marketing Coordinator and Junior Web Developer
Man, 2014 has been crazy! As our clients have grown and as we’ve added new client relationships, we’ve had to grow our...
Perfectionism is for Quitters.
"Hi, my name is Mike Jones and I’m a perfectionist." If there was a Perfectionists Anonymous I’d be a shoe-in. I certainly...
Knowing Thy Audience: A “Thank You” Note to Corrective Lens Makers”
I’m pretty close to legally blind. Without some sort of corrective lenses I’m helpless. Just ask my wife—trying to show me...
Data can only help you if you’re willing to use it.
Read more…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming acquainted with a brand. Convey your human values wherever you can. If all companies are made up of people, why do so many of them feel so lifeless?
A Brand New World
…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of...
Words Really Do Matter
As much as we at Resound love to talk about tone and style, the actual words with which you choose to write and speak...
How Much Should I Spend On Marketing?
Of all the questions we get as branding and marketing consultants, how much to spend on marketing is pretty close to the...
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