A Brand New World

by Apr 21, 2014Inspiration

A Brand New World

by | Apr 21, 2014

…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming acquainted with a brand. Convey your human values wherever you can. If all companies are made up of people, why do so many of them feel so lifeless?

Scott Bedbury, “A New Brand World”

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Latest Posts

Chasing Trends and Superficial Branding

“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate that message when everyone from YouTube personalities to TikTok influencers collect millions of likes, shares, and subscribes by standing in front...

3 Definitions That Expose Hypocrisy

Distrust poisons everything. When people are scared to question, because they can’t trust the response, problems hide under layers of bureaucracy. But definitions expose hypocrisy and destroy toxicity in culture. Let’s talk about how to create a commitment to reason...

Why Real Brands Can’t Be Invented (Part 3)

We've been talking about why a real brand can't be invented out of thin air or tailored specifically to meet a certain market demand. Remarkable brands are built from the inside out. If you find this article helpful be sure to catch our first article here and our...

Radical Honesty Creates Bulletproof Cultures

https://youtu.be/vFypfRP5Z7M Your culture can be venomous or strong, but not both. We don’t like venomous cultures because they’re dehumanizing. We’re right to call them “wrong.” But those cultures reflect human nature; the path of least resistance. You have to rise...

Why Real Brands Can’t be Invented (Part 2)

A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it obliterates everything—trust, careers, and not the least of all, relationships. From the still-smoldering fallout of the Ashley Madison email...

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

We're writing a book!

Subscribe for regular updates and access to behind-the-scenes podcast episodes as we get closer to the release! 

You have Successfully Subscribed!