…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming acquainted with a brand. Convey your human values wherever you can. If all companies are made up of people, why do so many of them feel so lifeless?
Why Your Brand’s Location Still Matters
More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are now almost completely remote. But regardless of that steadily encroaching fact, your brand’s...