Get more industry-leading branding and marketing insights like this delivered to you monthly.
The most comprehensive analysis of accounting firm brands ever conducted.
Unlock the power of authentic branding to become a better marketer and business owner.
Key Takeaways Organic growth among the 100 largest U.S. accounting firms slowed to 7.0%, the slowest pace in five years Growth hasn't disappeared; it's concentrating in firms that give clients a clear reason to choose them For accounting firms to grow organically,...
Key Takeaways The Grant Thornton-CBIZ deal is an indicator that the accounting industry is undergoing a fundamental restructuring There’s a widening divide between enormous, PE-backed platforms competing on scale and independent firms competing through specialization...
With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good story always trumps AI. Stealing Coca-Cola’s polar bear mascot, Pepsi’s commercial shows the bear having an identity crisis as he’s just chosen...
Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little time, little staff, little budget. Our campaigns help our firms grow. That growth spurs increased demand for our marketing services, but rarely do...
In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New brand intro video. I am certain they invested substantial coinage to refresh their presentation, and they made an effort to inject meaning into...
Want to unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.
Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.