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With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good story always trumps AI. Stealing Coca-Cola’s polar bear mascot, Pepsi’s commercial shows the bear having an identity crisis as he’s just chosen...
Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little time, little staff, little budget. Our campaigns help our firms grow. That growth spurs increased demand for our marketing services, but rarely do...
In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New brand intro video. I am certain they invested substantial coinage to refresh their presentation, and they made an effort to inject meaning into...
Most professional services marketers watch big consumer brand rebrands from the sidelines. They assume those lessons don’t apply to their accounting firm, law practice, or advisory business. But 2025’s biggest rebrands tell stories packed with insights that will make...
Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle estate planning. You all provide the same services using similar methodologies. Professional services branding becomes an exercise in copying...
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