Thought leadership makes you the expert. It establishes authority, credibility and influence in your industry. It...
Chris Stadler
What You Need to Know to Write a Persona for Professional Recruiting
Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint,...
Don’t Just Write Monthly Posts. Write a Book.
If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone...
How to Revive Your Company’s Strategy Culture
Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip...
Omissions in Your Writing Process that Cripple Your Leadership
Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of...
The Simplest B2B Funnel Strategy to Get Started
In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are...
Don’t Improve Your Marketing Processes (Let Your Team Do It)
With the right marketing team, and clear process improvement objectives, you can change the entire culture of your...
Keep Your Team Focused with KPIs
https://youtu.be/mx1wEPkoeTA It sucks to have to manage your team closely, especially when most good people want to grow....
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