Branding

Attributes of Remarkable Brands | Authentic

So, remarkable… That’s a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least, I’ve noticed that five traits are typically present in brands that I (and the rest of the world), call remarkable. They are: Purposeful, authentic, responsive, empowering, Read More

Branding

Attributes of Remarkable Brands | Purposeful

I talk a lot around here about remarkable brands. I also realize that’s fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very aware of a handful of traits (literally…a handful…five) that the most remarkable brands share. Purposeful | Authentic | Responsive | Empowering | Transparent These are the backbone Read More

Branding

Do You Really Need Competitive Analysis?

“We don’t worry about the competition. We just worry about being the best we can be.” Honestly, that sounds really awesome. It’s also, honestly, the worst advice I’ve heard in awhile. Customers are constantly bombarded with offers and better offers in a desperate flurry to “win the sale”. And let’s not pretend that humans aren’t Read More