Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice.
Have you ever noticed that you can tell who wrote something just by looking at the words they choose to put on a page? Mom doesn’t write like dad does, and a letter from grandma doesn’t sound like your pre-teen nephew’s texts.
Voice is an author’s written personality. One voice can take many different tones: the same voice can express exuberance at one moment and fume in frustration at another. Still, even in different situations, our attitude towards the world tends to remain pretty . . .Read more