Content Strategy

Verbal Branding: Voice

Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice. Have you ever noticed that you can tell who wrote something just by looking at the words Read More


The 3 Things Needed Most for Church Intimacy

Resound recently completed a branding and new website project for Camelback Bible Church where one goal was helping members of the congregation feel more connected. Here are some thoughts we had about connectedness and intimacy in churches as a result of this experience, though these ideas might apply to other communities as well. Building Intimacy in Local Read More