Part of developing a client’s verbal brand is figuring out the voice, tone, and mood they should use when writing. But what exactly are voice, tone, and mood? In this post, we’ll look at the notion of voice.

Have you ever noticed that you can tell who wrote something just by looking at the words they choose to put on a page? Mom doesn’t write like dad does, and a letter from grandma doesn’t sound like your pre-teen nephew’s texts.

Voice is an author’s written personality. One voice can take many different tones: the same voice can express exuberance at one moment and fume in frustration at another. Still, even in different situations, our attitude towards the world tends to remain pretty . . .

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Recently Instagram launched a video creation service. I’ve checked it out a bit over the past few weeks and it looks like it will be a great new feature for all the Instagrammers (like me).

But it does sound awfully similar to Twitter’s recently-popular Vine app.

And I’m hearing the internet chatter begin to rise: Vine is about to get their butt kicked:

Instagram’s video service gives you 15 seconds of video for each post, while Vine is limited to 7 seconds
You get a baker’s dozen filters to make your videos all hipsterriffic—just like your Instagram photos.
And they added a nifty video-stabilization feature called Cinema—a feature Vine users have been asking to have for a while.
And let’s not forget that Instagram has a MASSIVE . . .

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Resound recently completed a branding and new website project for Camelback Bible Church where one goal was helping members of the congregation feel more connected. Here are some thoughts we had about connectedness and intimacy in churches as a result of this experience, though these ideas might apply to other communities as well.

Building Intimacy in Local Churches

Developing a strong sense of connectedness and togetherness within a church is growing extremely difficult. As a society, we tend to be more connected with our devices than with the real people behind the other side of the screen. Our interactions with technology tend to be more transactional than relational. This carries over into churches, where spending time with our brothers and sisters is being replaced . . .

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