The Internet Gets a Speed Boost with HTTP/2

by Jun 9, 2015Tools & Resources

The Internet Gets a Speed Boost with HTTP/2

by | Jun 9, 2015

2

It’s finally here, the next big thing you didn’t know you were waiting for:  Hypertext Transfer Protocol 2 (HTTP/2). I’m sure you’re asking yourself “what is that?” I was too, so I did some reading. HTTP/2 is the latest approved version of HTTP, the protocol used by browsers to download websites from servers. The last version, 1.1, has not been updated since 1999, which may as well been a lifetime ago considering the evolutionary speed of web development. That was before tablets, smart phones, smart TVs, and gaming consoles all had the ability to browse web pages. The world has drastically changed since then and now it’s time that the underpinning system of how these websites are delivered catches up.

The most notable difference in the updated protocol is the ability for browsers to make multiple requests to web servers on a single connection. Compare that to the old protocol where browsers are only allowed to make a single request. Picture trying to complete a puzzle via mail:  Using the old protocol, you would have to send a request for each piece in its own envelope and receive each piece in the same fashion. Now with HTTP/2, you can send an entire list of pieces in a single envelope and have a single envelope returned to you – a much more efficient way of doing this. Another added benefit is now servers predict which jigsaw pieces you need and send them on the first line of communication without even needing a request! The concept is simple but it was a much-needed improvement to how browsers and servers communicate.

Unfortunately HTTP/2 isn’t a magic pill that your website swallows for the upgrade. To begin with, your website must be optimized for the new protocol. Otherwise, simply changing to HTTP/2 may actually reduce your website’s loading speed. Your users also have to take part in making the switch. The web browser and the server pushing a website must be using HTTP/2 meaning users won’t benefit from the new protocol unless their browsers are up to date. The browsers currently supporting HTTP/2 are: Chrome 40,Firefox 36,Internet Explorer 11 running on Windows 10, and Opera 21. The top web servers supporting HTTP/2 are: Apache, Internet Information Server, and nginx. Once you have successfully made the switch from HTTP 1.1 to HTTP/2 your visitors can enjoy the benefits of faster load times and a more secure website meaning a greater overall experience during their visit.

What this means for you:

HTTP/2 is launched and with a little work the Internet gets a little faster and more secure for us all. In order to see the benefits from the updated protocol, your website and server will need to be optimized for the improved HTTP/2.

Is your website current and working for you?  What do you think would make it better?

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

The Key to a Smooth Branding Experience

You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re getting excited about the future. Or maybe you’re nervous about the investment and the process. Here are...

The Simplest B2B Funnel Strategy to Get Started

In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are different from B2C funnels in that we're not trying to get people to buy. Instead, we're trying to get people to get into a conversation that...

Can Authentic Brands Be Canceled?

Last month, I wrote about how authentic brands that last and endure build a loyal community. This month, I’m tackling a logical, highly relevant follow-up question. Given the polarization that’s put everyone in our country under increasing pressure to take sides, can...

Don’t Improve Your Marketing Processes (Let Your Team Do It)

With the right marketing team, and clear process improvement objectives, you can change the entire culture of your organization and get a ton done…if you know how to ask questions. Many of us are doers or at least planners. We know how to get things moving. And hiring...

To Build an Enduring B2B Brand, Start Small

A strong, healthy B2B brand builds a community.  If a B2B brand is serving customers well and consistently, and guiding its employees with a strong vision, then its community will see the B2B brand through ups, downs, and adaptations to a changing marketplace. Of...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.