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After watching the Jaguar rebrand unfold, I have one question: When did depth charging your brand identity become a marketing strategy? Because what Jaguar unveiled isn’t rebranding at all: it's ugly brand vandalism disguised as chic innovation. And the worst part?...
After seeing 7-Up's recent rebrand, I have to ask: when did changing your logo and packaging become synonymous with rebranding? Because what 7-Up unveiled isn’t authentic branding at all. It's a modest cosmetic makeover masquerading as something deeper. I don't get...
When professional services marketers talk about brand, they often focus on visuals, websites, and messaging. But many firm partners want to know a more fundamental question: how does brand actually affect our bottom line? This disconnect creates tension. Marketing...
The Southwest brand just abandoned one of its most distinctive promises after maintaining it for 60 years. The airline that built its reputation on "Bags Fly Free" announced that starting May 28, 2025, regular passengers will pay for checked luggage just like every...
I've written extensively about AI in marketing, from questioning when professional services firms should trust AI content to outlining the Ten AI Use Commandments for Marketers. The response to these articles has been encouraging, with many of you reaching out to...
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