Resoundcast

2 Common Brand Values Missteps That Keep Companies From Creating Authentic and Interesting Brands

by Mike Jones | Jul 15, 2020

Authentic brand values are one of the most critical parts of your brand strategy. Most companies have some version of them...

by Chris Stadler | Jun 17, 2020

Differentiating yourself in the market is a process, much like a high school grad going to college to find himself....

by Mike Jones | Jun 10, 2020

Great branding impacts your entire brand presence, including everything you say and do. Your brand's personality is an...

by Mike Jones | May 7, 2020

Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business...

by Chris Stadler | May 7, 2020

How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this...

by Chris Stadler | Apr 21, 2020

It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound,...

by Mike Jones | Apr 15, 2020

It’s tough for some companies to invest resources in building a great brand when they can instead spend money on making the...

by Chris Stadler | Mar 25, 2020

You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice...

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