https://youtu.be/vFypfRP5Z7M Your culture can be venomous or strong, but not both. We don’t like venomous cultures because...
Resoundcast
Why Real Brands Can’t be Invented (Part 2)
A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it...
Why Real Brands Can’t Be Invented (Arbitrary Branding Part 1)
How often have you done something because everyone expects you to? Probably once a day—if not more. While doing what’s...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 2)
The Problem of Non-Branding In our previous article in this series, we looked at the problem of ‘non-branding’ for B2B...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)
The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many...
4 Causes of Accidental Branding (Part 2)
The world needs your brand. Your brand is unique, dare I say, remarkable. So your brand needs to resonate strongly with its...
How Brand Strategy Workshops Drive Clarity Deep
Without a structured approach, strategic planning fails to touch the ground. Here are the three ways a well-structured...
4 Causes of Accidental Branding (Part 1)
We talk a lot about how the world needs brands as they are at Resound. Meaning - a company should be itself - have its own...
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