We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more effective and useful if we learn how to manage these kinds of projects efficiently by helping people to help themselves. Creatives. Innovators. Problem solvers. They’re not fundamentally different from accountants, doctors, or Read More
Topics
Overcoming 3 Unique Challenges to Marketing a B2B Brand
If you’ve got a B2B brand – selling your products and services to other businesses – then you know that there are some very unique challenges to marketing your business-to-business brand. A lot of the branding lessons out there are great – and some certainly translate to B2B. But most of those lessons are built Read More
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that reflects our values. So let’s talk about that here. Note: Here’s the worksheet we use. Download for free here. Everyone wants to feel good about the story they tell about themselves Read More
4 Occasions Your Brand Story will Make You Stand Out
Your brand story touches off a story in the mind of your audience that involves them and sets you apart as the only one they’ll trust to solve their problem. But if that’s true, why are so many stories lacking empathy, focus, values and seriousness? Today, we’ll talk about these things as well as 4 Read More
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction — like there’s a spine of steel going through your company. How do they do this? By showing you what you stand for and holding you accountable to it. And with the right process and commitment, Read More
2 Common Brand Values Missteps That Keep Companies From Creating Authentic and Interesting Brands
Authentic brand values are one of the most critical parts of your brand strategy. Most companies have some version of them posterized on a wall in their often – often labeled as ‘Core Values’. So many companies find it necessary to have these values but very few of them actually have ones that are distinctive Read More
Develop Your B2B Brand Personality Traits in 5 Days
Differentiating yourself in the market is a process, much like a high school grad going to college to find himself. Luckily, you’re a business, not an Adventure Education major (yeah, that’s a thing), and we don’t need a year, months or even weeks to get to the bottom of this. Let’s talk about how we Read More
Brand Personality: 4 Pitfalls to Avoid and Make You Look Genius
Great branding impacts your entire brand presence, including everything you say and do. Your brand’s personality is an important — and very visible — part of your that presence that builds favor and trust with your customers. These 4 principles for discovering your brand personality will help you as you nail down your own unique, Read More
Trust or Conversion? How Content Marketing Builds both Brand and Sales
Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone involved. So how do you think about content strategy in order to set yourself up for building trust, and then converting? Let’s talk about that. Before we get going, I want Read More
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or are transactions more important now? Let’s talk about the different ways to measure those two ways of thinking about content strategy. Can They Trust You? Let Read More
