Resoundcast

Can Authentic Brands Be Canceled?

by Mike Jones | Sep 14, 2022

Last month, I wrote about how authentic brands that last and endure build a loyal community. This month, I’m tackling a...

by Mike Jones | Aug 3, 2022

A strong, healthy B2B brand builds a community. If a B2B brand is serving customers well and consistently, and guiding its...

by Mike Jones | Jul 7, 2022

How do you truly connect with your brand's audience? Through story. Great stories stick with us...and the reason why is no...

by Mike Jones | Jun 15, 2022

This is it, remarka-fans. How to tell a remarkable brand story This month, I’m cutting right to brand story—the heart of a...

by Mike Jones | May 18, 2022

There’s any number of highbrow ways to kick this article off. Where to start? In going with a splendid example of a...

by Mike Jones | Apr 20, 2022

Unless you work in the candy industry, you probably didn’t know that M & M's only became a household name after selling...

by Mike Jones | Mar 16, 2022

Here’s our elevator pitch—Star Trek on a pirate ship. Same cast. Same plotlines… but instead of the outer reaches of Deep...

by Mike Jones | Feb 16, 2022

If you watch a popular movie or read a best-selling book with your brain turned off, you’ll probably get some déjà vu....

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