“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate...
Resoundcast
Why Real Brands Can’t Be Invented (Part 3)
We've been talking about why a real brand can't be invented out of thin air or tailored specifically to meet a certain...
Radical Honesty Creates Bulletproof Cultures
https://youtu.be/vFypfRP5Z7M Your culture can be venomous or strong, but not both. We don’t like venomous cultures because...
Why Real Brands Can’t be Invented (Part 2)
A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it...
Why Real Brands Can’t Be Invented (Arbitrary Branding Part 1)
How often have you done something because everyone expects you to? Probably once a day—if not more. While doing what’s...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 2)
The Problem of Non-Branding In our previous article in this series, we looked at the problem of ‘non-branding’ for B2B...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)
The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many...
4 Causes of Accidental Branding (Part 2)
The world needs your brand. Your brand is unique, dare I say, remarkable. So your brand needs to resonate strongly with its...
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