Key Takeaways Show your niche fast. B2B buyers want proof of expertise in their industry, and a clever nod to your vertical...
Marketing
Why Organic Growth is Dropping Across Accounting Firms and What It Means for Your Marketing
Key Takeaways Organic growth among the 100 largest U.S. accounting firms slowed to 7.0%, the slowest pace in five years...
The $5 Billion Grant Thornton + CBIZ Deal and What It Means for Independent Accounting Firms
Key Takeaways The Grant Thornton-CBIZ deal is an indicator that the accounting industry is undergoing a fundamental...
Cracker Barrel’s $262 Million Rebrand Catastrophe: Lessons for Professional Services Marketers
Cracker Barrel lost $262 million in market value between August and October 2024. The cause? A rebrand that ditched the...
Trademarks 101: The Fence Your Brand Needs
You’ve built something worth protecting. Your firm has a reputation. Your team has developed methods and processes that...
Why You Should Care About Amazon’s Pricing Controversy
About one month ago, the Wall Street Journal just reported that Amazon prices now exceed both Target and Walmart across...
Private Equity’s Accounting Takeover: What Professional Services Marketers Need to Know
Another week, another massive private equity deal in the accounting industry. This time it’s Sorren, a brand new firm...
Why Creating a Professional Services Firm Sub-Brand Is Usually a Terrible Idea
… and the one scenario where it might actually make sense An accounting firm marketer recently contacted me about a...
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