Inside Out Marketing

The Eide Bailly Rebrand: Lessons for 2026 Rebrands

by Mike Jones | Jan 14, 2026

In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New...

by Mike Jones | Dec 10, 2025

Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle...

by Mike Jones | Jun 11, 2025

After seeing 7-Up's recent rebrand, I have to ask: when did changing your logo and packaging become synonymous with...

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