Branding

2025’s Biggest Rebrands: Lesson For Professional Services Marketers

by Mike Jones | Dec 17, 2025

Most professional services marketers watch big consumer brand rebrands from the sidelines. They assume those lessons don’t...

by Mike Jones | Dec 10, 2025

Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle...

by Mike Jones | Nov 18, 2025

Your clients are pushing back on fees more than they used to. Repeat business feels less predictable. You’re seeing more...

by Mike Jones | Nov 12, 2025

Cracker Barrel lost $262 million in market value between August and October 2024. The cause? A rebrand that ditched the...

by Mike Jones | Oct 15, 2025

You’ve built something worth protecting. Your firm has a reputation. Your team has developed methods and processes that...

by Mike Jones | Oct 8, 2025

Goodreads unveiled their new logo this summer. They’d used the same symbol for 20 years (two years before the iPhone was...

by Mike Jones | Aug 20, 2025

I recently recorded a podcast about Coca-Cola’s brand evolution, and something struck me as we discussed their 138-year...

by Mike Jones | Aug 13, 2025

Another week, another massive private equity deal in the accounting industry. This time it’s Sorren, a brand new firm...

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