… and the one scenario where it might actually make sense An accounting firm marketer recently contacted me about a...
Branding
The Jaguar “Rebrand”: How to Alienate People and Lose Customers
After watching the Jaguar rebrand unfold, I have one question: When did depth charging your brand identity become a...
Why 7-Up’s Recent “Rebrand” Wasn’t (and What Authentic Rebranding Is)
After seeing 7-Up's recent rebrand, I have to ask: when did changing your logo and packaging become synonymous with...
3 Ways That Branding BOOSTS your Business’s BOTTOM LINE
When professional services marketers talk about brand, they often focus on visuals, websites, and messaging. But many firm...
Bag Charges and Brand Changes: Is This the End of the Southwest Brand?
The Southwest brand just abandoned one of its most distinctive promises after maintaining it for 60 years. The airline that...
Why I Am Never Going to HubSpot INBOUND Again
After returning from Boston where I attended HubSpot INBOUND 24, I've made a decision: I won't be going back. While the...
Inside Out Marketing Aligns What You Say with Who You Are
It's easy to lose track of who you are in the maelstrom of life. We spend so much time reacting to things good and bad that...
You Are Remarkable: Here’s How You Prove It
You've invested in your firm's brand. You've defined your values, honed your personality, and crafted a compelling story....
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