Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words. To put it another way, your brand’s values turn nice thoughts into both actions and the words that show the values behind those actions. And where better to begin than to solidify your brand than Read More
Topics
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to make it practical and clear in your specific business? Understanding comes from allowing the biggest arguments against your position to land with full force, separating logic from emotion and then dealing with them in Read More
The Costs of Greatness
Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost inhumane level of commitment to values in service to a bigger “why.” Most people aren’t willing to do the work. That’s why so many brands fall flat. But for those of us who are Read More
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as a “person.” And this may be a helpful model. But like all models, it can’t be true in every sense. While a person may be all about him or herself, a brand, Read More
How The Right Constraints Give Direction and Bring Freedom to a Brand
A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within certain environments. Oceans, rivers, streams and ponds are the places in which fish can flourish and be free. But even then, not every fish is free in Read More
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any good business. In masonry, the cornerstone determines the direction of every other stone laid after it. It is the guiding block for the entire building. By placing the cornerstone perfectly, you set your Read More
A Good Name is Better than Riches
Why does a good name matter? You might as well ask “why do we do business with people we trust?” There are two parts to authenticity: your own belief in your truth and actual truth (correspondence with reality). Constructing an authentic brand means exploring the objective truth about yourself and then finding the confidence to Read More
Why Branding Matters
When it comes to developing a brand, many companies will settle for a logo and name that seems unique. They believe that if their logo and name are clever enough, they will stand out in the marketplace. And they might. But it’s a mistake to brand on anything other than your substance. Your authentic brand Read More
Love, Service and Creativity — Not a Logo — Make a Brand
It can be hard to feel remarkable. But if you believe you have a purpose and are able to complete that purpose, your life takes on new energy. Imagine if your whole brand believed the same thing, from the inside out. Here’s a point of view, inspired by our new book, coming out October of Read More
3 Reasons Building Your Brand Personality Wastes Your Money
People hate companies, but they like other people. Many companies focus on competence or low price, but people want to do business with other people. Still, with all of the work it takes to come across as human, if you can’t do it consistently, people smell a fraud. Isn’t it better just to stay a Read More
