When was the last time you were on a support call…for a really long time? Now imagine that your call is stretching past dinnertime. You’re getting hungry. You’re probably frustrated. And there’s no end in sight. Ding dong. There’s a pizza guy at the door. You didn’t order a pizza. This is exactly what a Read More
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Attributes of Remarkable Brands | Authentic
So, remarkable… That’s a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least, I’ve noticed that five traits are typically present in brands that I (and the rest of the world), call remarkable. They are: Purposeful, authentic, responsive, empowering, Read More
Attributes of Remarkable Brands | Purposeful
I talk a lot around here about remarkable brands. I also realize that’s fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very aware of a handful of traits (literally…a handful…five) that the most remarkable brands share. Purposeful | Authentic | Responsive | Empowering | Transparent These are the backbone Read More
Color Speaks: Using the Right Colors in Your Branding
Think about the McDonald’s logo right now. What color is that M? Yup, it’s yellow. Or, gold, if you prefer. (Ya know…Golden Arches?) I’ll bet it took you .3684 seconds to come up with that answer. Why? Because McDonald’s has been very purposeful in their use of color over the years. When you’re driving down Read More
6 Web Development Don’ts for 2017
We’ve come to the last of the installments of our 2017 website tips. We’ve been through design. We’ve been through content. Let’s talk through the final piece of the trifecta: web development. This is where the rubber meets the road. All your strategy, design, and writing will pay off…if you build it correctly. Even though websites Read More
9 Web Content Don’ts for 2017
“Why do I have a website?” Have you ever stopped to ask yourself that question? Is it just so you can show up somewhere online? Is it so that customers can get to know you before they hire you? Is it so you can talk about your huge vision for bettering the world? Is it Read More
11 Web Design Don’ts for 2017
If your business is like most, your website is a huge part of your marketing and sales success. (81% of shoppers research online before buying. And that percentage increases to 94% when talking about B2B buyers!) Of course, if you’re selling products directly from your website, this is absolutely true. But even if you’re selling Read More
3 Tactics Every Business Should Use to Grow Their Brand
The internet is awash in ‘proven marketing strategies’ and the latest trendy tactics to grow your business. But with so many ideas, it can be hard to know which ones are worth pursuing and which ones are not a good fit for the way your business runs and the market you’re in. And many tactics just Read More
When Politics is the Game, Should Your Brand Play Along?
Oh boy have things gotten heated in the world of advertising and marketing! Political ads and radical brands are certainly on the rise in our new American political order, as FastCo recently discussed. It is becoming quite ‘en vogue’ to use politics as yet another tool in the marketing tool belt. I’ve certainly seen this confirmed Read More
Taking Your Brand to the Next Technology Level: Highlights from NextCon 2016
A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST It seems like the business conference industry is hitting a new high. Beyond the big guys like SXSW, CES, Inbound, and Dreamforce, I’m seeing loads of other conferences joining the space. And it’s been fun seeing some newer conferences starting up Read More
