You’ve built something worth protecting. Your firm has a reputation. Your team has developed methods and processes that...
Mike Jones
What Goodreads’ New Logo Teaches Professional Services Marketers About Brand Experience
Goodreads unveiled their new logo this summer. They’d used the same symbol for 20 years (two years before the iPhone was...
Why You Should Care About Amazon’s Pricing Controversy
About one month ago, the Wall Street Journal just reported that Amazon prices now exceed both Target and Walmart across...
Tempted by Taylor Swift(nomics)? The Case for Caution for Professional Services Brands
More than 100 brands changed their social media logos to glittery orange when Taylor Swift announced her latest album....
What 138 Years of Coca-Cola Teaches About Brand Consistency: A Professional Services Branding Guide
I recently recorded a podcast about Coca-Cola’s brand evolution, and something struck me as we discussed their 138-year...
Private Equity’s Accounting Takeover: What Professional Services Marketers Need to Know
Another week, another massive private equity deal in the accounting industry. This time it’s Sorren, a brand new firm...
Why Creating a Professional Services Firm Sub-Brand Is Usually a Terrible Idea
… and the one scenario where it might actually make sense An accounting firm marketer recently contacted me about a...
Before the Ink Dries: How Accounting Marketers Can Lead Through M&A
I’ve been through several merger and acquisition (M&A) deals and private equity investments over the years. As a...
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