Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little...
Mike Jones
The Eide Bailly Rebrand: Lessons for 2026 Rebrands
In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New...
2025’s Biggest Rebrands: Lesson For Professional Services Marketers
Most professional services marketers watch big consumer brand rebrands from the sidelines. They assume those lessons don’t...
Your Firm Is Remarkable (You Just Need to Find Out How)
Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle...
Brand Discovery: Is Your Firm Suffering From a Bland Brand?
Your clients are pushing back on fees more than they used to. Repeat business feels less predictable. You’re seeing more...
Cracker Barrel’s $262 Million Rebrand Catastrophe: Lessons for Professional Services Marketers
Cracker Barrel lost $262 million in market value between August and October 2024. The cause? A rebrand that ditched the...
Trademarks 101: The Fence Your Brand Needs
You’ve built something worth protecting. Your firm has a reputation. Your team has developed methods and processes that...
What Goodreads’ New Logo Teaches Professional Services Marketers About Brand Experience
Goodreads unveiled their new logo this summer. They’d used the same symbol for 20 years (two years before the iPhone was...
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