At Resound, we believe that your company’s brand should drive everything else. In our first post this month we set out to make our case for this position. Then last week we looked at how you might saturate your company culture with your brand. This week we want to help you plan and execute one Read More
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Brand-Driven Culture: How to Let Your Brand Drive Everything
In our previous post, we explained how crucial brand was to every other area in any business. We used a famous Apple marketing campaign to highlight our position. That campaign turned a steep sales slump into a massive growth trend. The campaign simply highlighted Apple’s brand values and demonstrated why those values should matter to Read More
Discover the Freedom and Power of Authentic Branding
Authenticity is all the rage right now, but it’s an age-old concept. There has never been a time in history when people willingly did business with people they felt they couldn’t trust. But in this age of deep fakes, fake news and countless advertisements promising the moon, authenticity is key. Customers need to believe that Read More
Discover Who You Are With The Rapid SWOT Analysis
What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it. The SWOT analysis is a great place to start — it helps you get honest and focused on your main strength by pitting you against your threats and competition. Here’s Read More
Become a More Valuable Version of Yourself Through Authentic Branding
Accidental, arbitrary, superficial and non-branding. These are a few common approaches to branding. Since they’re all covered in our forthcoming book we’ll only cover one here. Let’s talk about non-branding and how it affects your business. We explored this idea briefly in our first post this month, but we will flesh out the business effects Read More
Don’t Settle for Bland Branding – Take A Step Toward Authenticity
Taking on the idea that branding is unimportant can result in a type of branding we call non-branding. Non-branding — choosing to be a bland brand — doesn’t just hurt your bottom line. It lowers margins (or keeps them low) and sucks the life out of your interactions with staff and customers. It creates and Read More
For Brands, Love is the Bottom Line
Seems like everyone these days is a copycat. Brands who used to mean something are now trying to predict where culture is going so they can run to the front and pretend they were always leading the parade. Understanding and practicing love is the difference between brands that use people and brands that really serve Read More
3 Ways Love for Employees Builds Your Brand
It’s sometimes tempting to think that you can buy your way to creating a great brand. But there’s a limit. Sure you can hire a branding agency like Resound to help you organize your values, personality traits, and brand story, and create a website and a logo and visual and verbal guidelines. But if you Read More
3 Approaches to Defining Your Brand Personality
Personality is such a vague thing to define. Building your brand personality traits can seem confusing, and most people don’t really know where to start. But if you find yourself being responsible to manage situations like this, here’s what you can expect from the process. By the end, I hope you feel confident to manage Read More
Get a Head Start on Your Mood Board with Pinterest
So you’re either a small company, a small department or for some other reason can’t commit to a rebrand. Here’s a little something to help you get from where you are to something that a designer and writer can use to create a mood board and get you started on visual and verbal guidelines. And Read More
