When It Rains, It P— No, It Floods. Floods.

by Sep 12, 2014News

When It Rains, It P— No, It Floods. Floods.

by | Sep 12, 2014

What a crazy week it’s been in Arizona! On Monday, a massive amount of rain greeted us, resulting in images like the one you see above (which may or may not be photoshopped). It left cars abandoned on freeways, homes underwater, and an empty Resound Office. Most of the team wasn’t able to come in because of the closed roads and water.

In what is being referred to as a once-in-500-to-1,000-years rainfall event, this was one of the worst rainfalls that Arizona has ever seen. By 7am, we had already accumulated 3 inches of rain, which broke a previous Arizona record set in 1933. At the end of the day, we had 4.41 inches of rain. To put that in perspective, in an average monsoon season, we can expect to get 3 total inches of rain spread over 3 months!

Needless to say…this state is not set up for that much rain in a couple hours. Cars were stranded, and we were flooded with images like something out of an apocalypse movie.

The flood definitely reminded Resound of one thing, and no, it wasn’t that we should build an ark. It was that we are very fortunate to work in a digital industry!

We heard numerous stories of companies that had to shut down their business for the entire day just to preserve what they had; retail stores protecting their products, warehouses keeping their inventory dry, and roads too flooded to deliver packages.

Then there’s Resound. All working from home and still able to meet deadlines for clients. Sure, we may not have been at full force, but we were still able to work. It’s very reassuring to know that we can work from wherever we need to, rain or shine!

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

2025 Remarkabrand Index for accounting firms

Download and Get Your Score Today!

The most comprehensive analysis of accounting firm brands ever conducted.

Be the Brand Expert at Your Firm

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

What is cheap AI content costing your brand?

Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little time, little staff, little budget. Our campaigns help our firms grow. That growth spurs increased demand for our marketing services, but rarely do...

The Eide Bailly Rebrand: Lessons for 2026 Rebrands

In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New brand intro video. I am certain they invested substantial coinage to refresh their presentation, and they made an effort to inject meaning into...

Your Firm Is Remarkable (You Just Need to Find Out How)

Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle estate planning. You all provide the same services using similar methodologies. Professional services branding becomes an exercise in copying...

Brand Discovery: Is Your Firm Suffering From a Bland Brand?

Your clients are pushing back on fees more than they used to. Repeat business feels less predictable. You’re seeing more client churn. Maybe employee turnover has increased too. These symptoms often appear gradually. At first, you might attribute them to market...

Unlock Your Remarkable Brand

Want to unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.