…I learned that the ability to build a brand that evokes positive human qualities was quite valuable. Today, in this age of widespread distrust of large organizations, that ability is invaluable. People trust people they know; getting to know someone means getting to know his behaviors, attitudes, and values. The same is true of becoming acquainted with a brand. Convey your human values wherever you can. If all companies are made up of people, why do so many of them feel so lifeless?
Amplify Your Brand: An In-Depth Guide to Choosing the Right Channels for Accounting Marketing
The world of accounting marketing is complex and intricate. Knowing the right marketing channels to communicate your firm's message is as crucial as the message itself. It's about more than just crafting the right words or identifying the ideal clients or even picking...