We’ve come to the last of the installmentsĀ of our 2017 website tips. We’ve been through design. We’ve been through content. Let’s talk through the final piece of the trifecta: web development. This is where the rubber meets the road. All your strategy, design, and writing will pay off…if you build it correctly.

Even though websites are designed for people…they’re built on code. If you don’t do that right, you’ll have slower page loads, tougher indexing (which kills your SEO rankings), or wonky mobile experiences.

So obviously, have someone dev your website who knows what they’re doing.

But beyond that…here are some ways to NOT dev your site:

1. Put way too much hope in slideshows.

These get used all the time at the top of . . .

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