Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that’s probably because the people in this industry are extremely intelligent, and have a high value for creativity. Likewise, we’re extremely creative, and…just intelligent enough to carry on a conversation with them.
But, hey, at the end of the day we all play the same video games.
We love working with AEC firms, and I’m going to draw back the curtain on marketing in this industry.
Everyone can pretty much agree that branding is important in a consumer-facing industry (like Nike or Pepsi). But sometimes companies think that branding isn’t nearly as important in a business-to-business (B2B) world. More and more we’re finding that’s . . .Read more