The most important thing in communicating is knowing who you are. What’s your brand? What do you care about? What makes you remarkable? What’s your voice?
But the next most important thing is probably knowing who you’re communicating to. Who’s your audience? What do they care about? How do they think? What language do they speak?
Suppose you’re all about providing fun experiences for children. Nice! But there’s a big difference between speaking dad-language, speaking mom-language, and speaking kid-language.
Is your audience concerned about frugality and practicality, or about comfort and quality? Do they like feeling grown up, feeling not too grown up, or feeling respected for their maturity? What sort of topics or images don’t connect with them? . . .Read more