Video for Accounting Firms
Why it's so important and how to do it well
You probably already know that video is the most effective marketing tool that exists today. Its ability to capture attention and emotions is unparalleled. Video for accounting firms holds the same power. It's time to wield that power for your firm. And if you want to know what great video looks and sounds like - check out the accounting firm video here.
Great video for accounting firms
always starts with an authentic brand identity
If you've never done the work of laying a solid brand foundation, then the ideal website process begins with a brand workshop, where a brand consultant works with your firm's leadership to uncover the firm's purpose and values. Once you have that completed and your brand foundation solidly built, now you can jump into things like website design or producing great brand videos. So why does video for accounting firms matter?
Your potential clients and potential new hires get to know you before they ever meet you.
More than any other medium, video evokes emotion - strengthening your brand in the eyes of viewers.
The next generations are consuming video more than any other form of communication.
Video increases your SEO and online reach by publishing on Youtube and/or Vimeo.
Potential Clients and New Hires
Get to know you before they ever speak to you
Think about it - every accounting firm can write on their website that they're the best. Or that they value their clients the most. Or they put people first. But no one else can say it like the people from your firm can. After all, business is always about relationships between people. So why not show the world your people in the best possible way - through high-quality video. Future clients and future team members alike get to see your people, hear them speak, and see your firm's personality before they ever step foot in your door.
Video Evokes Emotion
Strengthening your brand in the eyes of viewers
Pick out a great background music track, get some great b-roll, and capture interviews of your team members ... you've got all the ingredients for an emotion-evoking brand video. Now, we're not saying your videos should be tear-jerkers. No - your video should stay consistent with the rest of your brand. But make sure your video is emotional. Whether that's a more serious tone for a serious topic, a lighter, more comedic vibe for a recruiting video, or a thought-provoking video about your community outreach.
The Next Generations Love Video
and are consuming it more than any other medium
If you're a marketer, you probably already know that the kids love the videos. Heck, you might be in one of those younger generations. Video is huge - but creating video for accounting firms can be daunting. It's a lot easier to take a picture, write a blog post, or post to social than it is to create great video for your firm. If you have the means to outsource to professionals - that's great! If not, find ways to slowly integrate video to capture the up and coming talent and clients in your fields.
%
of global internet traffic in 2022 came from video*
%
of people turn to videos to learn more about a product or service*
%
of video marketers are satisfied with the ROI on their video marketing*
%
of content marketers planned to increase their video budget in 2022*
*statistics sourced from thesocialshepherd.com
Video Increases SEO and Online Reach
by publishing on different platforms
The stats above don't lie - video has massive reach potential. And the same is true for video for accounting firms. When you are able to produce meaningful, consistent, and authentic videos for your firm, you'll be creating powerful brand awareness, marketing reach, and a major weapon in your content creation arsenal. Once you do start creating video, use it everywhere you can - Youtube, Linkedin, Facebook, etc.
Accounting Firm Video Case Study
A Brand Anthem Video
Weinstein Spira, a Houston-based accounting and advisory firm wanted to tell their story in the best way possible. Thus, their brand anthem video was born. Their team members and firm partners star in a video that now features on their website, on Vimeo, and on LinkedIn to give everyone an accurate look into their remarkable firm.
Marketing Resources for Accounting Firms
Masterclass
The Remarkabrand Masterclass
for Accounting Firm Marketers
The Remarkabrand Masterclass for Accounting Firms helps you refine what your accounting firm believes, how it speaks, and what it says.
2023 Remarkabrand Index for Accounting Firms
The most comprehensive analysis of accounting firm brands ever conducted. With insights from nearly 1,500 U.S. accounting firm brands across 40 data points, the Index can help accounting firms in the rebrand process know how to differentiate in the crowded accounting marketplace.
Our Book on Branding
Our book, You Are Remarkable, helps accounting firms unlock their authentic, genuine, real brand identities and express them effectively to your clients to fuel long-term firm growth.
Want to create award-winning video?
Use our deep knowledge within the accounting industry to Create amazing video for your firm
We're here to help and we love working with accounting firms on this stuff. In fact, we've been helping accounting firms produce award-winning video for nearly a decade. Check out some of our work below or start the conversation now with Mike.
Accounting Firms We've Helped
Awards We've Won (For Us and Our Clients)
“They didn’t just give us a pretty logo, they really looked inside our firm to understand our clients, our team, and our reputation in the community. Working with Resound on the firm rebrand was a great experience. They made the whole process (from brand audit to launch) run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.”
Jaimi Koechel, Principal at Henry+Horne