What goes on inside the heads of great brands?

In a competitive world, what makes it so hard for brand leaders to sustain a brand that earns trust, longevity and … margins?

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TO ANSWER THIS QUESTION, WE PUT TWO BRAND EXPERTS AND A PHILOSOPHY PROFESSOR INTO A ROOM.

Most companies are remarkable, but they lack the heart to act that out, which prevents them growing with consistently increasing value for leadership and stakeholders. They’re like the people who win the lottery and end up poorer than they were before. It takes more than money to stay rich, and it takes more than a great logo to lead your company into the future.

We explore the thinking that sets great brand leadership on a course for the character that’s required to lead a strong brand at the highest levels of integrity.

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