How the Roundtable Works
Resound CEO Mike Jones moderates an online conference with a featured panel of ten business and marketing leaders.
After the panelists introduce themselves, Mike brings in someone from a nonprofit organization with a marketing or branding challenge. For one hour, panelists ask questions, tackle the challenge, and offer their insight.
There’s no advertising, no shameless plugs, and no pay-per-view.
Just insightful dialogue, great for helping companies and nonprofits overcoming marketing challenges and craft a brand expression that resonates with all stakeholders.
If you own or work for a nonprofit that lives up to strong values, follows a clear mission, and seeks a way to communicate those things in a way that resonates with stakeholders… you’re probably in the ballpark.
And if you’ve got a challenge, an idea, or an opportunity that needs some time, energy, and branding insight to bring to fruition, you’re just the candidate we’re looking for.
Step on up. The table’s all set.
The Roundtable Helps Your Brand-Building Efforts
Non-profit organizations care deeply about building and preserving strong brands that represent core values.
But when they don’t always have the time or resources to represent those values without help, the mission can run into trouble.
Enter the Roundtable, where experienced leaders from the business and marketing world step up with time-tested insight and unlocking possibilities that can help a nonprofit like yours reach its branding and marketing goals.
You might be growing your organization’s capacity, building a larger donorbase, or just looking for a way to sharpen a brand expression that represents your values. Whatever your challenge is, this is a sounding board, and a strategy session that might turn everything around.
Come to the Roundtable and leave with solutions for your brand building effort.
Are you a nonprofit in need of marketing help?
As CEO and Managing Partner of Resound, Mike Jones passionately leads this award-winning B2B branding agency’s vision, strategy, and business development. He is also co-author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Attract Loyal Customers as well as hosting two podcasts, Resoundcast and The Remarkabrand Podcast.
Mike started the Roundtable to harness the power of a close-knit community of experts to help nonprofit organizations flourish.
Frequently Asked Questions
How exactly does it work?
Each month we give the opportunity for someone to take the ‘chair’ and share their specific idea, challenge, or opportunity. The rest of the group is given a chance to ask a few clarifying questions. And then each person “round the table” gets a (short) opportunity to share their feedback. We usually get through 2–3 ‘chair’ opportunities per session.
Where are these roundtables held?
It’s completely virtual. We use Zoom and will send out a meeting link upon registration.
How often do these roundtables happen?
Monthly on the 4th Friday of each month at 11 AM, Mountain Time. If you have a regular scheduling conflict, please let us know as we are planning to increase the frequency of these events as there is need.
I strive to bring together a diverse group of brand leaders: business founders and executives, marketing leaders, and brand builders of a variety of different industries (though many do focus on business-to-business).
This diversity provides an opportunity to get outside of our own industry practices and hear from others who may have new ideas or different perspectives than our own. However, we are all united in our focus on what it takes to build remarkable brands.
Do I need to commit to attending every month?
Nope. Come once. Come seven times. Come every time. Whatever is workable for your schedule. There is certainly value gained from being together regularly, building rapport, trust, and accountability. But I’d just be happy to have you even once.
What if I don’t have a burning issue or opportunity to put in front of the group?
That’s totally fine. In fact, we typically only get through a handful each time. But your experience and skill as a brand builder can help others as they share their own issues and opportunities.
Is this just another networking group?
Not really. While people who attend do get value in new connections made, the emphasis is on helping someone solve a problem, ideate, and clarify their own branding efforts. If you’re just wanting to collect a few more virtual business cards, this is not the event for you.
I gotta ask, is this just a sales pitch in disguise?
No. Absolutely not. There is no formal presentation time. There is no opportunity for anyone to pitch their business or products (including myself).
The Roundtable is about delivering genuine value to one another through sharing openly our challenges and opportunities and then each of us applying our own expertise to help one another grow our brands. This is the very opposite of transaction. It’s about giving.
Will we see you there?
We hope so!