How is your Brand Personality stacking up?
With this worksheet, you can begin to define and craft your core brand’s authentic personality. You’ll work through:
- Understanding what a brand personality is and why it matters for staying ahead of your competition.
- Picking characters and objects that best represent your brand to figure out your own personality.
- Sorting through a list of personality traits to help you define your own.
- Gut checking your personality by which traits you’re expressing now and which are more aspirational.
- Refining your personality traits by writing polished descriptions.