Always start with your authentic brand identity.
The Best accounting firm websites are built on a solid brand foundation
If you've never done the work of laying a solid brand foundation, then the ideal website process begins with a brand workshop, where a brand consultant works with the leadership to uncover the organization's purpose and values. Once you have that completed and your brand foundation solidly built, now you can jump into the website design and development process. We believe the following 5 components, while not exhaustive, are ultra-important to building the best accounting firms websites in the industry.
Discover what makes your firm unique and then highlight that everywhere.
Develop a strong tagline and make that the first thing website visitors see.
Develop personas and then write your site content to serve those people.
Use real and professional pictures of your firm and its team members.
Incorporate video throughout your website featuring key partners and team members.
1. Discover What Makes Your Firm Unique
And then highlight that everywhere
Your website should help you stand out in a sea of sameness. Use your brand's core values and personality traits (brand foundation) to populate your website with your differentiators. Don't shy away from them. Is it your personalized approach to clients? Cutting-edge technology? Exceptional expertise in a niche? Once you've unearthed your distinct identity, infuse it into every facet of your website. From captivating visuals to compelling content, showcasing your uniqueness creates an authentic connection with your audience, setting the stage for a memorable online experience.
2. Develop a Strong Tagline
And make that the first thing visitors see
Ideally stemming from your brand values, personality, and your brand anthem, a strong tagline is like a great first impression for your website's visitors. In 7 words or less, it tells people exactly what you're about and why you exist. And hopefully, if they're the right person, it will resonate with them. A tagline is a seemingly small building block but a crucial piece that is crucial on all of the best accounting firm websites.
3. Develop Personas
And then write your site content to serve them
If you don't know who you're talking to, how will you know what to say? Personas are pretend people you make up based on your most ideal clients (either existing or hopeful). By constructing these imaginary people, you start to build out who they, what they like, how they think, and then you can know exactly how to speak to their unique pain points and problems. This is crucial to creating website content that actually matters to other humans (not just the SEO bots).
4. Use Real, Professional Pictures
Of your firm and its team members
The age of using stock images of business people on your home page is at an end. Nowadays, anyone can see a cheesy stock image from a mile away. And in the age of iPhones and having amazing cameras in our pockets at all times, it's time to use real (and professionally taken) photos of your firm on your website. It makes a huge difference and can be found on the best accounting firm websites out there.
5. Incorporate Video Throughout
featuring key partners and team members
If you didn't already know, video is, and has been for a while, the most effective medium for communication online. So, it would be foolish to not incorporate this tool into your most important online, platform - your website. Like photography, video is becoming easier and easier. While we recommend hiring a professional video production company to create high-end videos for your firm, we know not every firm can afford that. Have an iPhone? You've got a great video camera in your hand then. Use it!
Excellent Technical Tools
used on the Best Accounting Firm Websites
Wordpress is an Excellent CMS
WordPress is the most popular CMS in the world and for good reason. It's hyper-flexible, scalable, has excellent built-in SEO tools, and is easy to use. We build almost all of our clients' websites on WordPress.
Don't Skimp on Web Hosting - Use the Best
We've been building websites for over 15 years and have used WP Engine almost exclusively during that time. With industry-leading security and server speeds, this WordPress-only hosting provider is our preferred platform (and we have a dedicated server through them, too.)
Need Help Your Firm's Website?
Use our deep knowledge within the accounting industry to help with your firm's website
We're here to help and we love working with accounting firms on this stuff. In fact, we've been helping accounting firms build award-winning websites for nearly a decade. Check out some of our work below or start the conversation now with Mike.
Accounting Firms We've Helped
Awards We've Won (For Us and Our Clients)
“They didn’t just give us a pretty logo, they really looked inside our firm to understand our clients, our team, and our reputation in the community. Working with Resound on the firm rebrand was a great experience. They made the whole process (from brand audit to launch) run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.”
Jaimi Koechel, Principal at Henry+Horne