best accounting firm rebrand

The Best Accounting Firm Rebrand Process

The Award-Winning RemarkabrandTM Brand Identity Process for Accounting Firms

best accounting firm rebrand

Clients don’t buy what you do.

They invest in why you do it.

That's why we help accounting firms grow their roots in their brand identity so they can tell their authentic story, telling the world not just what they do, but also the "why" behind everything that happens in their firm.

Your brand is more than your logo.

  • It’s your why – the reason you got started and keep going.
  • It’s your brand beliefs – the guideposts for tough decisions.
  • It’s the personality that sets you apart from your competition.
  • It’s the foundation for a thriving culture, both internally and externally.

“Working with Resound on the firm rebrand was a great experience. They didn’t just want to give us a pretty logo, they wanted to understand the firm, industry and the perception the firm has with our clients, the community and our team members."

Jaimi Koechel, Principal at Henry + Horne

best accounting firm rebrand

Our Award-Winning Rebrand Process

What does our proven RemarkabrandTM brand development process look like?

best accounting firm rebrand

01 Complete the Brand Identity Workshop

Our workshop, the result of more than 15 years of practice, uncovers values, personality traits, and your brand anthem (your firm's elevator pitch) with your leadership team. Along the way, we unearth latent inconsistencies and find resolution, as we take aim at an actionable brand definition.


  • One- and two-day brand strategy workshops with leadership teams
  • SWOT & product value workshops
  • Audience mapping workshops
best accounting firm rebrand

02 Research & Validate our Findings

We validate findings, deepen the insights, and stress-test the ideas, so your firm's brand is ready for prime time. We ensure the findings match up with reality, so you can make true promises that interact well with the market.


  • Client surveys
  • Client interviews
  • Employee surveys
  • Employee interviews
  • Competitor research
  • Market research
best accounting firm rebrand

03 Define Your Brand Identity

Remarkable brands are built on a firm foundation. We work with you to craft your unique and real set of brand values, personality traits, and brand story that you can build your brand on for years and years to come.


  • Personality traits
  • Brand values
  • Brand anthem
best accounting firm rebrand

04 Canonize Your Brand Identity

Your brand can’t really work for you until it has a true identity. We have the best accounting firm rebrand process to develop your brand name, logo, and visual and verbal definition, all clearly and creatively outlined in your custom-made Remarkabrand handbook. If you’re just looking to tweak your existing brand identity assets, we can help with that too.


  • Naming
  • Tagline
  • Logo
  • Visual guidelines
  • Verbal guidelines
  • Brand handbooks & guides
best accounting firm rebrand

05 Create Your Rollout Plan

Even though we deliver a clear, usable set of guides, a rollout plan and personalized training give your brand traction. We deliver brand training on everything we create, so you can put your remarkable brand to work with clarity and conviction.


  • Brand rollout planning & support
  • Brand launch events
  • Brand training seminars, workshops, and webinars
  • Brand coaching

Our Process In Action

You can't call your accounting firm rebrand process the best unless you've used it successfully in the industry. And we have. Check out a few of our clients and the successful outcomes we've helped them achieve. 


Accounting Firms We've Helped
Henry and Horne brand development
Dollardays brand development
Dunn-Edwards Logo
Infusion Soft Brand
Awards We've Won (For Us and Our Clients)
Marcom Gold Winner
Marcom Gold Winner
Davey Awards
Best web design companies, Phoenix
resound tempe

Brand Identity Initiative for Henry and Horne

An accounting firm brand development case study

We executed a three-step brand development initiative for Henry and Horne that ended in an award-winning rebrand and website project, propelling them up the charts in their industry.

Mike Jones

Need Help Rebranding?

Put our award-winning rebrand process to work for your accounting firm

We're here to help and we love working with accounting firms on branding and marketing. In fact, we've been helping accounting firms unlock their authentic brands for more than a decade. Start the conversation with Mike to see how we can help your firm grow.

Rebrand Resources for Accounting Firms


The Remarkabrand Masterclass

for Accounting Firm Marketers

The Remarkabrand Masterclass for Accounting Firms helps you refine what your accounting firm believes, how it speaks, and what it says.

2023 Remarkabrand Index for Accounting Firms

The most comprehensive analysis of accounting firm brands ever conducted. With insights from nearly 1,500 U.S. accounting firm brands across 40 data points, the Index can help accounting firms in the rebrand process know how to differentiate in the crowded accounting marketplace.

Our Book on Branding

Our book, You Are Remarkablehelps accounting firms unlock their authentic, genuine, real brand identities and express them effectively to your clients to fuel long-term firm growth.