Why does a good name matter? You might as well ask “why do we do business with people we trust?” There are two parts to...
Mike Jones
Why Branding Matters
When it comes to developing a brand, many companies will settle for a logo and name that seems unique. They believe that if...
Love, Service and Creativity — Not a Logo — Make a Brand
It can be hard to feel remarkable. But if you believe you have a purpose and are able to complete that purpose, your life...
3 Reasons Building Your Brand Personality Wastes Your Money
People hate companies, but they like other people. Many companies focus on competence or low price, but people want to do...
3 Ways Brand Values Build Your Business
In the ‘90’s, we talked a lot about whether or not character matters. If you’re wondering, your values are the most real...
5 Reasons Your Brand Story Isn’t Gaining You Customers
You can’t deny that the brand story is all the rage with companies these days. Pop open forbes.com or Inc.com and you’ll...
4 Reasons You’ll Have To Rebrand This Year (Part 2)
In our first part of this series on rebranding, we covered the first two reasons you’ll need to rebrand your company: You...
4 Reasons You’ll Have To Rebrand This Year (Part 1)
It’s a new year, and I’m sure for some in your company, that means they’re bandying about the ‘R’ word in your latest...
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