Unless you work in the candy industry, you probably didn’t know that M & M's only became a household name after selling...
Mike Jones
The Importance of Location in Brand Story
Here’s our elevator pitch—Star Trek on a pirate ship. Same cast. Same plotlines… but instead of the outer reaches of Deep...
Using Brand Archetypes to Build a Consistent Personality
If you watch a popular movie or read a best-selling book with your brain turned off, you’ll probably get some déjà vu....
Memorable Brands Have Personality
Not all brands have a personality, but the ones you remember do. Walking into a Mcdonald's is different from walking into a...
Brand Identity: Fine-Tuning Your Frequency
Bold vision separates the active from the passive, the fine-tuned brand from the scattered brand. Had he not imagined...
Your Brand Identity: What’s Your Frequency?
If you’re breaking ground with some new start-up in Austin, Texas, or in Silicon Valley, you’re in a place that eats,...
Nobody Trusts Copycats – Superficial B2B Branding
Why would you trust a copycat? Unless you’re looking for something cheap, shoddy, and just waiting to crumble, you probably...
Chasing Trends and Superficial Branding
“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate...
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