It’s tough for some companies to invest resources in building a great brand when they can instead spend money on making the...
Mike Jones
A Basic Guide To Using Zoom for Remote Meetings
Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One...
4 Ways to Build Your Brand From the Inside Out
Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words....
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to...
The Costs of Greatness
Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost...
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as...
How The Right Constraints Give Direction and Bring Freedom to a Brand
A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within...
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any...