Content Strategy

Words Really Do Matter

As much as we at Resound love to talk about tone and style, the actual words with which you choose to write and speak really do matter. Presentation without substance is just a lie. Need proof? Watch this product presentation. If you understand what he’s actually talking about, you get a gold star. “But his Read More


How Much Should I Spend On Marketing?

Of all the questions we get as branding and marketing consultants, how much to spend on marketing is pretty close to the top of our clients’ minds. And that makes sense—we’re all running businesses and organizations. Budgeting, costs, and expenses are all big parts of attaining success. And this is an even bigger question for Read More


Only you can be you.

I hear voices… Maybe you’ve heard them too? It’s the voice that tells me that I’m not good enough to do something I really want to do. It’s the voice that tells me I’ll never finish what I’ve started (including this blog post). It’s the voice that tells you that you’re not unique enough to Read More

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Knowing Your Audience

The most important thing in communicating is knowing who you are. What’s your brand? What do you care about? What makes you remarkable? What’s your voice? But the next most important thing is probably knowing who you’re communicating to. Who’s your audience? What do they care about? How do they think? What language do they Read More

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