Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words....
Mike Jones
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to...
The Costs of Greatness
Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost...
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as...
How The Right Constraints Give Direction and Bring Freedom to a Brand
A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within...
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any...
A Good Name is Better than Riches
Why does a good name matter? You might as well ask “why do we do business with people we trust?” There are two parts to...
Why Branding Matters
When it comes to developing a brand, many companies will settle for a logo and name that seems unique. They believe that if...
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