Mike Jones, Author at Resound

B2B Brand Competitive Research: 4 Reasons to Do it Right

by Mike Jones | Oct 15, 2020

Competition. What comes to mind? An epic struggle between two teams on a sports field? Candidates vying for an open...

by Mike Jones | Sep 16, 2020

If you’ve got a B2B brand - selling your products and services to other businesses - then you know that there are some very...

by Mike Jones | Aug 19, 2020

Your brand story touches off a story in the mind of your audience that involves them and sets you apart as the only one...

by Mike Jones | Jul 15, 2020

Authentic brand values are one of the most critical parts of your brand strategy. Most companies have some version of them...

by Mike Jones | Jun 10, 2020

Great branding impacts your entire brand presence, including everything you say and do. Your brand's personality is an...

by Mike Jones | May 7, 2020

Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business...

by Mike Jones | Apr 15, 2020

It’s tough for some companies to invest resources in building a great brand when they can instead spend money on making the...

by Mike Jones | Mar 24, 2020

Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One...