Did you know that “problem-minded” people are better problem solvers? It turns out, the longer you spend thinking about the...
Chris Stadler
Why Brands Have “Diversity,” but Still Don’t Know How to Use It
Diversity can be shallow. It can help your company satisfy employment law or help you fit into an industry. This article is...
Now’s the Time to Be Like Nike
Nike’s Kaepernick ad shows us that it’s okay to make bold statements through what you do and what you say. But it’s not a...
Branding Isn’t Just Having the Watch; It’s Knowing the Time
Rebrands that work over the long term are all about character. You can dress up how you want, but how did that work for the...
Branding for Action-Biased Leaders
For many companies, it's not that they don't control their brand; it's that they can't. We lie to ourselves and say that we...
You Just Can’t Buy Love (or Trust)
All the money in the world can’t buy love or trust. And as much as we believe in branding, If you lack some of the basic...
5 Signs You Need a Rebrand
Your brand is an investment that makes you money while you sleep and adds perceived (read: real) value to everything you...
3 Ways to Fail at the Branding Process
Branding, just like leadership, is about making the right people like and trust you. And whether that’s an initial brand...
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