In our previous post, we explained how crucial brand was to every other area in any business. We used a famous Apple...
Chris Stadler
Discover the Freedom and Power of Authentic Branding
Authenticity is all the rage right now, but it’s an age-old concept. There has never been a time in history when people...
Discover Who You Are With The Rapid SWOT Analysis
What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it....
Become a More Valuable Version of Yourself Through Authentic Branding
Accidental, arbitrary, superficial and non-branding. These are a few common approaches to branding. Since they’re all...
Don’t Settle for Bland Branding – Take A Step Toward Authenticity
Taking on the idea that branding is unimportant can result in a type of branding we call non-branding. Non-branding —...
For Brands, Love is the Bottom Line
Seems like everyone these days is a copycat. Brands who used to mean something are now trying to predict where culture is...
3 Ways Love for Employees Builds Your Brand
It's sometimes tempting to think that you can buy your way to creating a great brand. But there's a limit. Sure you can...
3 Approaches to Defining Your Brand Personality
Personality is such a vague thing to define. Building your brand personality traits can seem confusing, and most people...