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Branding

Now’s the Time to Be Like Nike

Nike’s Kaepernick ad shows us that it’s okay to make bold statements through what you do and what you say. But it’s not a strategy move that’s about ignoring the opinions of others. It’s really about whose opinion you prioritize and whether you’re committed enough to weather the storm. This is hard for me. Personally, Read More

Branding

5 Signs You Need a Rebrand

Your brand is an investment that makes you money while you sleep and adds perceived (read: real) value to everything you make or do. And while most brands shouldn’t rebrand that often, here’s how to know when the timing is right for you to get value from a rebrand. I asked a student what his Read More

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Branding

3 Ways to Fail at the Branding Process

Branding, just like leadership, is about making the right people like and trust you. And whether that’s an initial brand development or a rebrand, it has the power to breathe new life into your company: Staff will be clearer on your purpose, vision, and values. Potential customers will resonate with your personality and communications. Sales Read More

Branding

A Great Brand Drives Up Margins

How much would you benefit if employees and customers liked and trusted your brand? If your profit went up, if it was easy to do business, if your employees were happier; how remarkable would that be? Achieving likability and trust as a brand ain’t easy. First, you have to know who you are – I Read More

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