Comparisons help contrast two things, bringing out differences and showing how each is special. Why does this matter for...
Chris Stadler
3 Things Creatives Taught Me About Coaching Smart People
We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more...
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that...
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction -- like there's a...
Develop Your B2B Brand Personality Traits in 5 Days
Differentiating yourself in the market is a process, much like a high school grad going to college to find himself....
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this...
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound,...
7 Attitudes and Actions that Make You Grow in Tough Times
On March 24th, I attended Navigating Business During a Financial Crisis put on by Scott McIntosh, an experienced...