AI in Accounting Marketing
how to use it the right way to market your firm
Just like any tool we use in marketing, there's a right way to use AI and many wrong ways. The right way to use AI in accounting marketing involves leveraging its capabilities to enhance content creation, while maintaining a focus on authenticity and relevance. AI tools can generate ideas and streamline content production, but it's crucial to infuse this content with the firm's unique voice and values to truly connect with the target audience. By balancing AI's efficiency with a personal touch, accounting firms can effectively communicate their brand and engage clients meaningfully.
Use AI but Don't Forget Your Brand's Soul
Make sure your content stays true to your authentic brand
Incorporating AI in content creation for accounting marketing is almost a no-brainer (pun slightly intended), but it's also vital to infuse this content with your brand's unique voice, tone, and personality. This ensures that the efficiency and analytical power of AI are complemented by the firm's authentic character, making the content more relatable and engaging for your target audience. Maintaining your brand's essence in AI-generated content helps in building trust, enhancing client relationships, and ensuring consistency across all marketing materials.
It's vital to infuse AI-generated content with your brand's unique voice, tone, and personality.
Remember Your Goal: Create Content that Matters
Technologies and fads change, but meaningful content will always build relationships. Don’t lose sight of this, because it’s your job. The importance of crafting content that truly resonates with your audience and addresses their core problems can't be understated.
Know your audience’s pain points. Content starts with understanding the customer’s problems. If you know their problems—and how they speak about them—you can cut through the clutter.
Marketing Resources for Accounting Firms
Masterclass
The Remarkabrand Masterclass
for Accounting Firm Marketers
The Remarkabrand Masterclass for Accounting Firms helps you refine what your accounting firm believes, how it speaks, and what it says.
2023 Remarkabrand Index for Accounting Firms
The most comprehensive analysis of accounting firm brands ever conducted. With insights from nearly 1,500 U.S. accounting firm brands across 40 data points, the Index can help accounting firms in the rebrand process know how to differentiate in the crowded accounting marketplace.
Our Book on Branding
Our book, You Are Remarkable, helps accounting firms unlock their authentic, genuine, real brand identities and express them effectively to your clients to fuel long-term firm growth.
“They didn’t just give us a pretty logo, they really looked inside our firm to understand our clients, our team, and our reputation in the community. Working with Resound on the firm rebrand was a great experience. They made the whole process (from brand audit to launch) run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.”
Jaimi Koechel, Principal at Henry+Horne
Want to create award-winning accounting marketing?
Use our deep knowledge within the accounting industry to Market your firm
We're here to help and we love working with accounting firms on this stuff. In fact, we've been helping accounting firms produce award-winning brands and marketing for nearly a decade. Check out some of our work below or start the conversation now with Mike.
Accounting Firms We've Helped
Awards We've Won (For Us and Our Clients)
